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Working with interactive consulting and design firm
SBI.Razorfish, this intricate project involved collaborating
with the art director in order to create text that complimented
the animations. Used by Microsoft as a key online and
CD-ROM-based marketing tool, this interactive animated tour
highlights some of MSN's key differentiating features from that
of it's biggest competitor, AOL. In addition the tour makes an
effort to up-sell customers to the premium edition of MSN. I was
responsible for all the copywriting on this project, including
concepting and writing the introduction. I also helped decide
what content to include in the animations.
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