This is some pitch work that I did for Razorfish on a proposal to add a more engaging shopping experience on the Levi’s e-commerce website. With a super-short deadline and heroically-long hours we managed to assemble a top-notch pitch. We used the new "Go Forth" rebranding as a creative springboard. The main writing challenge here was to constantly switch between styles from headlines and touts, to editorial style, to an instructional tone, to making fake social networking posts sound authentic. This project allowed me to spread my creative wings a bit, and it was lot of fun.

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